A few week ago Catherine Muriel Prosper CMO announced Prosper TV commercials (Prosper TV Spots) and a new slogan: Let’s bank on each other™.
NetBanker covered the story (Prosper Kicks Off Nationwide Lending with New Slogan and TV/Radio Advertising):
From a branding perspective, I think they are extremely effective, doing a good job communicating the benefits to both borrowers and lenders. And Prosper positions itself as a smart bank alternative without getting overly negative (eg. Lending Tree’s $100-million “When banks compete” campaign in the late 1990s) or going so over the top (think WaMu) [...]
One thing I’m sure of: Prosper did a great job showcasing the ads on their website, including the very Web 2.0 touch of posting “behind the scenes” videos of the TV commercials.
Here are he behind the scenes videos NetBanker is referring to: Behind the Scenes 1 and Behind the Scenes 2.
Other interesting Prosper and Personal Finance recent blog posts…
Loan Chimp liked the nationwide rates (WebBank partnership) so much that the Warm and Fuzzy Index reached it’s highest score ever. (See Loan Chimp in the High ROI Video from Prosper Days 2008.)
Lazy Many goes existential in The Power of The Dream.
brip blap offers 10 Career Quotes and somehow manages to work in Boba Fett and Han of Star Wars.
Cash Money Life said, “No, I Won’t Accept Your Counter Offer” when it was presented after he turned in his resignation due to a lack of career advancement paths in his current position.
GenXFinance offers Ten Steps To Take When You Are In Financial Trouble.
The Digerati Life reveals How to Increase Your Salary Without Increasing Your Work
Blogging Away Debt is Finishing Up a Not-So-Fun Task - Creating a Will
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RateLadder is a Prosper lender and has been since July, 2006. He has a passion for p2p lending. He owns RateLadder — My Prosper.com Journey and other P2P Lending Adventures, P2P No Bank the P2P Blog Aggregate, and ProProsper — Professional Tools for Prosper Lenders featuring SQL access to Prosper data.
